This Week We are an 'Electronics Shop' Thanks to Edwin
When the rather grown up denim brand that is Edwin asks if we want to do a full sticker window display, we absolutely said 'Yes'. The result is that for a short time we are pretending to be an 'Electronics Shop' (selling tortoises and 'kamera').
The window brings together true denim, easy layers, and that cool borrowed look that works just as well for the girls as it does for the boys - a what's mine is your's vibe.
This is our first season with denim for girls, we know our men love Edwin and we are fast learing that the girls do too. A team favourite are the Edwin W Janis Kurabo Recycled Denim Pant in Red Selvage, worn with a check shirt or his knit.
Rugged, cool and totally wearable (for a very long time) ... exactly how we like it.