Founded in 2012 by two friends, Jens Grede & Enk Torstensson, FRAME denim blends LA's rich denim heritage with London's forward thinking style. The result is a collection full of timeless, and wearable styles. Designed for the woman who wears denim to " frame her look and complement her figure," FRAME is our go - to brand for classic silhouettes which have been crafted in the finest cutting - edge fabrics and finished in innovative washes.