Brand Focus: Chiltern Street Studio

Ranked in the Most Influential Top 100 list of people in fashion, the Chiltern Street Studio team brings exciting and inspiring brands such as Jumper 1234, Bellerose, and Lisa Taylor to Collen & Clare. Headed up by Jane Wilson & Denise Tavernier who have over 25 years experience in the industry, Chiltern Street Studio offers a reputable platform for sales and distribution of unique and sought after brands. Whilst visiting the duo on our latest buying trip, we thought it was only fitting to throw some questions at the team for an insight behind one of our favourite showrooms.

 

What gave you the idea for Chiltern Street Studio and how would you describe the business?
 
An empty building, a redundancy and lots of wine. 
 
Describe your typical working day? 
Hectic!
During the sale season it begins around 7am and ends around 7pm. Jane working on sale figures and the daily diary update. Denise with her pinny on prepping the lunch. During the rest of the year, lots of sales meetings, searching for new brands and trying to declutter the office.
What do you look for when working with a brand?
A brand that can hopefully sell equally well for a summer and a winter season. Commercial enough that we can sell the length and breadth of the country, but not too commercial that the brand is over sold.
 
Who or what inspires you?
London – we each live in different parts so bring very different things. Our own cultural backgrounds – we are from all over the world! And cliche but true – travel. Also lots of music – our playlists are magical.
 
What do you like most about what you do?
That we can laugh out loud most days with the team that makes Chiltern Street, Chiltern Street.
 
 How do you see the role of independent boutiques evolving in the future?
I would like to think that people shop local and really support our bricks and mortar. Fighting back against the majors and holding their nerve when sales begin.
 
 What’s next for Chiltern Street Studios? 
 A whole showroom mini break in the sun.
Your showroom has been in Clerkenwell for the last few years, what are the neighbourhood must do’s for anyone visiting this part of town?
A cocktail at the Zetter Town House, Welsh Rarebit at St John and table football at Cafe Kick in Exmouth Market.
 
 

 

 

 

 

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