Brand Focus: Diane von Furstenberg
One of our favourite brands at Collen & Clare, Diane von Furstenberg, has recently had a shake up; appointing famed Scottish Designer Jonathan Saunders as their new Chief Creative Officer. Notorious for his exceptional eye for colour which is often shown in clashing combinations, it shouldn’t be a surprise that von Furstenberg has chosen him to fulfill the role, with both sharing a passion for a warm embrace of prints. By combining a mix of tones and silhouettes, Saunders has rejuvenated the brand, evoking the ease of DVF’s original and iconic 1974 wrap dress, but in a more contemporary way. “His incredible sense of colour and print is unique and so perfect to refresh the heritage of the brand” – Diane von Furstenberg.
Perhaps the success of this collection comes from Saunders taking the time to understand the brands customers; their needs and emotional attachment to what the brand represents – “I see a synergy with the people who have always believed in Diane and loved the clothes here, they’re strong women. They are in touch with their emotions. They are funny. They are serious. And they are warm”. – Johnathon Saunders